Reaching out to the targeted audience requires an innovative approach. This is where narrowcasting comes in – the ability to precisely engage niche demographics using specialised content delivered through digital channels. Read on to understand what narrowcasting entails and how…
The video industry is shifting between two major distribution models – OTT and CTV. While they sound very similar to streaming platforms, OTT and CTV utilize different technical approaches. For consumers navigating the myriad viewing options, understanding the core differences…
The term “cord nevers” refers to a growing segment of consumers who have never subscribed to cable or satellite TV. Instead, these consumers rely entirely on internet-based services for video entertainment. Cord Nevers represents an important shift in how people,…
Networked tuners allow you to seamlessly watch, record, and stream free over-the-air TV across all your home devices. Just connect an antenna to the tuner and access live channels anywhere via your home network. Modern tuners integrate DVR capabilities to…
HDR10+ represents an enhanced version of the widely adopted HDR10 standard for high dynamic range video. Introduced in 2017, HDR10+ incorporates dynamic metadata that allows frame-by-frame adjustments to picture quality similar to Dolby Vision. This provides finer tuning of colors,…
A media server is an indispensable part of any modern digital home, helping you conveniently store, organize, stream, and share your music, photos, videos, movies, and other media with all your devices. Setting up a centralized home media server enables…
Ethernet represents the wired backbone of home networks, providing fast and stable connectivity for stationary devices. While WiFi serves mobile devices, connecting desktop PCs, smart TVs, games consoles, network storage systems, printers, and more via Ethernet cables enables speeds up…
Routers form the core of any home network, connecting all your devices and the internet. Choosing the right router optimizes your network performance, provides robust WiFi coverage indoors and outdoors, and enables secure access controls. Modern routers have useful features…
Dolby Vision represents a cutting-edge High Dynamic Range (HDR) format that delivers extraordinary picture quality for 4K Ultra HD televisions. Introduced by Dolby Laboratories in 2015, Dolby Vision builds upon HDR 10 by adding dynamic metadata on a scene-by-scene basis.…
4K, also known as Ultra HD, refers to a television display resolution that provides four times as many pixels as a standard 1080p high-definition (HD) TV. With about 8 million pixels (3840 x 2160 resolution), 4K TVs can create images…